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The Life-Long Customer
We're interviewing successful business leaders, discussing ways in which they are growing their companies.
The Life-Long Customer
Crafting Authentic Brand Stories with Kristina McCoobery of [INVNT GROUP]
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Revenue Rhino
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Season 2
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Episode 157
In this episode of the Lifelong Customer Podcast, host Brad Hammond is joined by Kristina McCoobery, CEO of INVNT and COO of INVNT GROUP, a global live brand storytelling agency.
Kristina shares her journey from starting the company during the 2008 economic meltdown to growing it into a thriving global agency. She discusses the importance of authenticity in storytelling, the evolution of live events, and how technology like AI and Web3 is shaping the future of marketing.
Gain insights into creating memorable brand experiences and the power of listening and patience in leadership.