Marketing Strategies for Multibrand Success with Perryn Olson, REX.one

In this episode of the "Lifelong Customer" podcast, our host Brad Hammond sits down with Perryn Olson, the Chief Marketing Officer at REX.one, a parent brand for multiple companies. Perryn discusses his unique approach to marketing, where he manages a hybrid marketing department that combines the best of both in-house and agency strategies. He delves into the challenges and advantages of marketing for multiple brands under one umbrella and how they've created a centralized system to optimize marketing efforts.

Perryn shares valuable insights on the importance of understanding your customers, not just through surveys and spreadsheets but by genuinely connecting with them. He emphasizes the growing need for personalization in marketing and how knowing your customers inside out can lead to more effective campaigns.

Moreover, Perryn shares his unconventional career journey, from a graphic designer to a marketing strategist, and how he found his passion for marketing in the construction industry. He reflects on the changing landscape of marketing and its increasing importance in driving business strategy.

Tune in to gain practical marketing wisdom from Perryn Olson and discover how to build a successful marketing strategy for a portfolio of brands.