Pioneering the Fitness Revolution with Karina Kogan

Join us on this episode of the LifeLong Customer Podcast as we dive into the world of functional fitness and the innovative approach of Pvolve. Our guest, Karina Kogan, Chief Commercial and Marketing Officer at Pvolve, shares her journey through the world of digital transformation, from the dot-com bubble to her current role.

Discover how Pvolve, a science-led functional fitness company, has disrupted the traditional fitness industry by combining functional movement with resistance-based equipment. Karina explains why functional fitness is not just a workout but a lifelong investment in your health, suitable for all stages of life and even those with body sensitivities or injuries.

Learn about the unique omni-channel model of Pvolve, bridging the gap between at-home workouts and boutique studio experiences.

Plus, find out how Jennifer Aniston's partnership has transformed Pvolve's awareness.

If you're a marketer or fitness enthusiast looking for insights into building a brand, scaling a company, and the convergence of performance and brand marketing, this episode is a must-listen.

Don't miss out on this fascinating conversation that goes beyond fitness and into the world of marketing strategy and personal growth.