The Life-Long Customer

B2B Customer-Led Growth and Marketing Metrics That Matter with Jennifer Vogel, VP of Marketing, Voxpopme

January 07, 2022 Revenue Rhino Season 1 Episode 129
The Life-Long Customer
B2B Customer-Led Growth and Marketing Metrics That Matter with Jennifer Vogel, VP of Marketing, Voxpopme
Show Notes

"Customer-led growth is not a term that I coined. It's the idea. As a business, we've got metrics that we're trying to measure and goals we're trying to hit, but they're always around our goals as a business. It's like trying to sell a product or get a subscription that those milestones that we measure do not speak to customer value. We focus on jobs that need to be done: framework, understanding our customer needs, and having empathy for what problems they're trying to solve—then understanding the customer journey, what they're doing, thinking, and feeling, and how they're measuring.

That will come if we provide value to our customers and prospects at each of those stages. It's about putting our metrics secondary. Of course, we're still measuring that. We still need to drive revenue and MQL and all of that, but it's secondary to how our customers measure success at those stages."

- Jennifer Vogel, VP of Marketing, Voxpopme