The Life-Long Customer

Don't Overlook the Benefits of Scaling Your Content Marketing Team - with Alissa Rogers, Senior Content Manager, Raken

November 23, 2021 Revenue Rhino Season 1 Episode 107
The Life-Long Customer
Don't Overlook the Benefits of Scaling Your Content Marketing Team - with Alissa Rogers, Senior Content Manager, Raken
Show Notes

Raise your hand if you’re a content creator who wants to produce all types of content. 🙋

In an ideal world, we would like to create viral or trending content, but we're sometimes faced with difficult challenges, like time or manpower constraints. 

In today's episode, we're joined by Alissa Rogers, Senior Content Manager at Raken. Listen now to know more about content strategy and scaling your content team.

“What we've learned about scalability is you don't need a huge content team to start. You don't need 6 writers, 12 designers. It's just about creating quality and consistent content. That's the big thing.

Where I've really taken our content strategy is trying to be very thoughtful and smart about how we're creating it.

Instead of trying to do anything and everything, create one high-value piece of content that's relevant. Content, in general, is moving towards a direction where it's about quality and value overselling.” 

- Alissa Rogers, Senior Content Manager, Raken