What is "employee advocacy"?
In today's podcast episode, we're having an insightful conversation with Laura Moss, EveryoneSocial's Senior Content Marketing Manager. Moss stresses that one of the many benefits of employee advocacy is it brings out true community content and transparency rather than your typical branded content.
🎧 Want to learn more about employee advocacy tune in to this episode🎧
Plus, don't miss out on EveryoneSocial's Employee Advocacy Week, a FREE online event happening from September 20 to 24! Hear more from industry experts on employee advocacy and social selling.
“EveryoneSocial, when you come into this space, people are already talking about your company. You can't control what they're saying, but what you can do is make it easy for them to share news about the company. That can be intimidating. I think there's this fear that your employees might post something negative that could hurt the brand. But in reality, it's more important to have your employees, to have your executives, to have every part of your team talking about the company on social media because of the value it brings. There's transparency, and it shows people the faces behind the company. It's not just your social media manager talking about you.”
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