The Life-Long Customer

How to Win Over Customers in the Era of NOW CX: Insights from Daniel Rodriguez, CMO of Simplr

August 06, 2021 Revenue Rhino Season 1 Episode 71
The Life-Long Customer
How to Win Over Customers in the Era of NOW CX: Insights from Daniel Rodriguez, CMO of Simplr
Chapters
The Life-Long Customer
How to Win Over Customers in the Era of NOW CX: Insights from Daniel Rodriguez, CMO of Simplr
Aug 06, 2021 Season 1 Episode 71
Revenue Rhino

“We're talking about this being the NOW CX movement, where companies are needing to reformulate the way that they are building their support and presale interaction function.


Because those overlapping circles and a lot of companies are getting closer and closer together, especially an e-commerce retailer, that's all they do. So we're launching a category and some of the big things that we're doing, we had a really successful event called momentous 2021. And we're writing a book. We're writing a book on this whole movement that is the NOW CX movement.”

Daniel Rodriguez, CMO of Simplr





Show Notes

“We're talking about this being the NOW CX movement, where companies are needing to reformulate the way that they are building their support and presale interaction function.


Because those overlapping circles and a lot of companies are getting closer and closer together, especially an e-commerce retailer, that's all they do. So we're launching a category and some of the big things that we're doing, we had a really successful event called momentous 2021. And we're writing a book. We're writing a book on this whole movement that is the NOW CX movement.”

Daniel Rodriguez, CMO of Simplr