In this episode of the Lifelong Customer Podcast, host Brad Hammond welcomes Larry Schwartz, Head of Marketing at EZOPS Inc.
Larry delves into his accidental journey into marketing, the evolution of his career, and the birth of EZOPS, a fintech company revolutionizing workflow automation in financial services. Discover the power of AI and machine learning in enhancing productivity and reducing errors, the importance of continuous learning in marketing, and Larry's unique perspective on the future of marketing with his added "four Ps" - Plan, Produce, Pivot, and Performance.