In this episode of the Lifelong Customer Podcast, our host Brad Hammond sits down with Ken Robbins, the CEO and Founder of Response Mine Interactive.
Ken shares his journey from being recruited by a TV ad agency in the 90s to becoming the head of a digital direct response ad agency specializing in mid-market growth clients. He reveals how he landed big-name clients like Home Depot and what sets direct response marketing apart.
Ken also delves into the power of networking and relationship-building in growing a business. He emphasizes the importance of clarifying your value proposition, attending workshops and trade shows, and leveraging content marketing to attract and retain clients.
Tune in to learn valuable insights on networking and securing major clients from an industry expert.
In this episode of the Lifelong Customer Podcast, our host Brad Hammond sits down with Ken Robbins, the CEO and Founder of Response Mine Interactive.
Ken shares his journey from being recruited by a TV ad agency in the 90s to becoming the head of a digital direct response ad agency specializing in mid-market growth clients. He reveals how he landed big-name clients like Home Depot and what sets direct response marketing apart.
Ken also delves into the power of networking and relationship-building in growing a business. He emphasizes the importance of clarifying your value proposition, attending workshops and trade shows, and leveraging content marketing to attract and retain clients.
Tune in to learn valuable insights on networking and securing major clients from an industry expert.