In this episode of the LifeLong Customer Podcast, our host Brad Hammond engages in an enlightening conversation with Abdul Rastagar, Head of Marketing at Lexitas Pharma Services, Inc. Abdul shares his journey from a background in organic chemistry to becoming a marketer, highlighting the challenges and transitions he faced along the way.
The discussion delves into the role of Artificial Intelligence (AI) in modern marketing. Abdul offers a unique perspective on AI's potential to transform marketing processes, emphasizing the importance of approaching it strategically and not just as a technological solution. He illustrates the power of generative AI in providing more effective mechanisms for accessing existing information, while also foreseeing its future potential in creating new insights and customer experiences.
The conversation then shifts to the intriguing topic of building a brand from scratch. Abdul talks about his experience in rebranding Lexitas Pharma Services and the essential elements of brand development. He emphasizes that a brand is not just about logos and colors; it's synonymous with trust. Abdul shares how Lexitas Pharma Services conducted in-depth research and client engagement to understand their brand's identity and effectively position it in a niche market.
Throughout the episode, Abdul offers valuable insights into the evolving landscape of marketing and brand development, making it a must-listen for marketers, business leaders, and anyone interested in the intersection of AI and branding.
Tune in to this episode to discover the power of AI in marketing and the art of crafting a brand that truly resonates with your audience.
In this episode of the LifeLong Customer Podcast, our host Brad Hammond engages in an enlightening conversation with Abdul Rastagar, Head of Marketing at Lexitas Pharma Services, Inc. Abdul shares his journey from a background in organic chemistry to becoming a marketer, highlighting the challenges and transitions he faced along the way.
The discussion delves into the role of Artificial Intelligence (AI) in modern marketing. Abdul offers a unique perspective on AI's potential to transform marketing processes, emphasizing the importance of approaching it strategically and not just as a technological solution. He illustrates the power of generative AI in providing more effective mechanisms for accessing existing information, while also foreseeing its future potential in creating new insights and customer experiences.
The conversation then shifts to the intriguing topic of building a brand from scratch. Abdul talks about his experience in rebranding Lexitas Pharma Services and the essential elements of brand development. He emphasizes that a brand is not just about logos and colors; it's synonymous with trust. Abdul shares how Lexitas Pharma Services conducted in-depth research and client engagement to understand their brand's identity and effectively position it in a niche market.
Throughout the episode, Abdul offers valuable insights into the evolving landscape of marketing and brand development, making it a must-listen for marketers, business leaders, and anyone interested in the intersection of AI and branding.
Tune in to this episode to discover the power of AI in marketing and the art of crafting a brand that truly resonates with your audience.