We're doing anything and everything and trying it all. I would say, for us, it's some of those really targeted niche industry players that have really helped us move the needle. We'll put the right piece of content to a group of accounts that we've seen intent in this various subject with a very reputable third-party firm partner with us and our content and our subject matter experts that we're able to get back a nice handful of leaves that work for us. On the other side, the Wall Street Journals or others of the world, it's just fantastic to have those names associated with our thought leadership content and getting that out there. But I wouldn't necessarily say that I can directly pinpoint that that's an ROI and we were able to get X, Y or Z leads from it. But it's just something that we've seen help play into the mix.
//
To listen to more The Life-Long Customer podcast episodes, follow us on LinkedIn
https://www.linkedin.com/company/thelifelongcustomerpodcast/
Follow the host Brad Hammond https://www.linkedin.com/in/brad-hammond
#thelifelongcustomerpodcast #customerjourney #marketingleadership #b2bmarketing