"It's essential to understand who your audience is and what they know.
Our CEO told me 'People tell me that our content is excellent. I'm sure it is because they're telling me that, but I don't get it.' I said, ‘But you know all of it already; you're not the target audience.' He said, 'Good point.'
In our industry, there’s no place to get this kind of information so we think it’s incredibly valuable to educate people."
- Clarissa Horowitz, VP of Marketing, Treasury Prime