What makes a good copywriting and how does it help strengthen your brand?
Our guest, Liz Strikwerda, Content Marketing Strategist at Swipeclock, answers this question and more in our podcast episode today!
“Good digital copywriting gets right to the point. This is for your reader; and for Google and other search engines. If you're writing a blog post, for example, you want to jump right in and say what it's about. Everyone is busy and people have short attention spans. Make sure you use a lot of headings and lists to make your content scannable. In addition–even if your target customer has a high level of education–you want to write to an eighth-grade reading level. It doesn't matter what their background is, your audience wants things to be digestible.
It's also essential to understand your industry and target customers. There is no substitute for in-depth research. You can’t explain how your product or service can solve their problems unless you know what their problems are, so spend as much time learning as writing. It’s time well spent.
- Liz Strikwerda, Content Marketing Strategist, Swipeclock