The Life-Long Customer

Building your Marketing Organizational Team through Accountability, Responsibility, Empowerment, and Trust - with Tyler Shields, Chief Marketing Officer, JupiterOne

December 17, 2021 Revenue Rhino Season 1 Episode 120
The Life-Long Customer
Building your Marketing Organizational Team through Accountability, Responsibility, Empowerment, and Trust - with Tyler Shields, Chief Marketing Officer, JupiterOne
Show Notes

What are the key factors to consider when building your marketing team? Is it purely expertise and experience? Does a newcomer in the industry have a chance? 

Our guest for today, Tyler Shields, Chief Marketing Officer at JupiterOne answers this question and more.

"I think the net-net is giving people accountability and responsibility. As long as you can guide them in the correct direction to achieve what needs to be achieved, you provide them with that accountability. If they're the right type of person, they take it, and they own it. They want to succeed.

I don't want to dictate to my employees, 'Do this every day here.' I don't want to tell you every morning, 'Here are the four things I want to get done every day.' That's not how I operate. 

I found that people respect that. And I think driving respect within your organization is key."

- Tyler Shields, Chief Marketing Officer, JupiterOne