One of the challenges of being a newcomer is changing the minds of brands or customers from what they're accustomed to.
In today's podcast, Candace Sheitelman, Chief Marketing Officer at Edify shares with us some useful tips on brand building, especially as a newcomer. Tune in to learn more!
"It's always tough to be the new kid in any space, but I think it even has a layer of additional complexity when you're the new kid in a space that's been around for a long time. The natural state of being in the customer experience space is resistance.
'These are the companies we've always used to do this.'
'These are the brands that people trust in this business.'
Being the newcomer, you have a little bit of a hill to climb. It's getting brands out of the mindset of 'the way we've always done it is how we have to keep doing it.' That's the challenge of being a newcomer in an existing space."
- Candace Sheitelman, Chief Marketing Officer, Edify