The Life-Long Customer

Engaging and Interactive Virtual Events - with Dana Freker Doody, VP, Marketing and Communications, JUNO

December 14, 2021 Revenue Rhino Season 1 Episode 117
The Life-Long Customer
Engaging and Interactive Virtual Events - with Dana Freker Doody, VP, Marketing and Communications, JUNO
Show Notes

The difficulties of organizing on-site physical events, especially during the pandemic, have led to more organizations doing virtual events. Even though this might seem to have addressed the concern of accessibility in the time of social distancing, organizing virtual events still has its challenges. 

In our episode today, we sit down with Dana Freker Doody, VP, Marketing and Communications at JUNO. She shares with us her learnings and insights on creating and organizing engaging virtual events.

"Creating the sessions that enable more people to talk and share is great. Again, there's technology limitations in certain platforms that allow for that or disallow for that. The connection piece is really the big one. 

We've used social media to begin and advance relationships for years. So using the virtual event, thinking about it in that term of what relationships can you be beginning? And what relationships can you be advancing with this virtual event? And what kind of content will actually help you achieve that? Think about the best conversations that you've had at a physical event, or even at a party with your friends or after your church service, right? They're not groups of twenty people that gather to talk. The best conversations are when there's three, four, five, maybe pushing into six and seven. So keeping those round tables small. The other thing that we find helpful is to give specific talking points. 

Have that available and have a moderator, or at least someone who's seeded with what the next question should be so that they can get the conversation going.”

- Dana Freker Doody, VP, Marketing and Communications, JUNO