The Life-Long Customer

What's Missing in Your Demand Generation Program? - with Kate Adams, SVP of Marketing, Validity

December 07, 2021 Revenue Rhino Season 1 Episode 112
The Life-Long Customer
What's Missing in Your Demand Generation Program? - with Kate Adams, SVP of Marketing, Validity
Show Notes

“I saw a stat in the latest report the other day that the CMO tenure is the shortest it has ever been.

 

One of the core reasons is that not enough marketing leaders can draw a straight line from marketing to revenue.

I fundamentally believe that marketing exists to start and continue conversations for their sales team. To me, that's what demand generation is all about.

You find folks that say that demand generation is about lead generation. That is just not true.

You can do lots of things to generate leads that will never result in revenue for your business. That's a core component.”

Kate Adams, SVP of Marketing, Validity