The Life-Long Customer

Creating Engaging Customer Stories - with Samantha Johnston, Content Marketer, Crisp

November 22, 2021 Revenue Rhino Season 1 Episode 106
The Life-Long Customer
Creating Engaging Customer Stories - with Samantha Johnston, Content Marketer, Crisp
Show Notes

“It starts with identifying a great customer who has a real hero's journey story, and they all do actually. Food entrepreneurs have really great stories. We start by figuring out what their growth trajectory has been since launching their brand and what the process has been for them breaking into retail.

What are their lessons learned?
What are the challenges along the way?
What were the big breaks that got them nationally on retail shelves?
And then what did they do after that?

Our goal is to be inspiring to other entrepreneurs about those journeys, but also to tell tangible takeaways for navigating the retail space.”

- Samantha Johnston, Crisp