When you see viral content, it is tempting to try and replicate the same thing. When it comes to content creation, it is essential to produce content that caters to your target personas.
Want to learn more on how to get started with personalizing your content? Listen to our podcast today and get awesome insights from our guest, Cara Bell, Content Marketing Manager at Sketchup.
“Our product team takes the lead in developing personas. They're out there. They're talking to customers.
How are you using SketchUp?
What are you using it for?
What are some pain points?
We are validating some of these statements and making sure what we write resonates with them.”
- Cara Bell, Content Marketing Manager, SketchUp