“As we scale, one of the things that I'm looking at is how do we start optimizing? Account-based marketing is something that I've been tapping into from the past few years as this sort of gaining steam. But now, particularly if you're a data savvy marketing organization, the amount of data you have, you can bring to bear to kind of get really good and focused on where you're spending money, who you're targeting with emails, with ads, who you're sticking your business development team on with phone calls, and one-on-one emails, and LinkedIn and all that kind of stuff, you can really start to shape the funnel.”
- Josh Epstein, AtScale
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