The Life-Long Customer

Embracing Business Value as a Marketing Leader to Ensure ROI with Joanne Moretti, Chief Marketing Officer at DecisionLink

September 23, 2021 Revenue Rhino Season 1 Episode 86
The Life-Long Customer
Embracing Business Value as a Marketing Leader to Ensure ROI with Joanne Moretti, Chief Marketing Officer at DecisionLink
Show Notes

“What I say to women is, speak in the language of business value.  That’s what will level the playing field.  When you speak ROI, EPS, Free Cash Flow & EBITDA etc.., you are no longer looked at as male or female, but instead viewed as a business person“ 

- Joanne Moretti, Chief Marketing Officer, DecisionLink

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