❗ Don't rest on your laurels. ❗
We sit down with Contract Wrangler's Head of Marketing, Steve Moskovitz, who shared with us great pieces of advice in marketing. One of them is about the willingness to take risks. For Moskovitz, taking risks and failing can allow someone to learn new things, determine what works, and move forward.
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"Just do something different. Everybody thinks because it worked for someone else that it should work for them. And I think the one bit of advice I would give everybody is, do not be afraid to fail. If you're going to fail fast, learn from it, move forward.
But too many marketers get stuck in this routine of 'it's what we know and it's comfortable,' and you're going to plateau at some point. And if you want to keep growing and you want to keep challenging yourself, you gotta be able to take those risks. And I always tell my team, if it doesn't work out, sometimes it's a couple thousand dollars , but you know what?
If at the end of the day, it leads to one deal. If we try 10 things, we're able to pay for this and get some ROI at it at one of the 10 pays for the other ones. I'm okay with failing. It's just, you gotta keep trying until you find out what works.”
-Steve Moskovitz, Head of Marketing, Contact Wrangler
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