“Unfortunately, marketing can oftentimes be negatively construed by society as the spin machine but I do think good marketing teams bring a lot of integrity to the function. We are focused on articulating how we can help, what's the value that we can provide, and being real about it. Not trying to fluff up this scenario of how we can help if we can't really help. I do think companies who have positive brand reputations do in large part because they have integrity behind everything they're doing.
Taking it down a level, I also just love getting to know our customers as individuals, learning about their personal stories, what's led them to where they are. I can think back to clients that I had from Accenture, which was at the very early part of my career, to other customers that I had engaged with at previous companies, and am grateful that I’m still in touch with a number of them.”
- Chi-Chi Liang, EVP of Marketing, Alloy
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